Yahoo! Acquires Tumblr for $1.1B
Last week, website brand Yahoo Inc. announced that it was acquiring Tumblr, the popular social media platform, for an upfront sum of $1.1 billion. The move came as an effort for the aging brand to evade total irrelevance after it has long suffered in light of fierce competition from other search engines and email servers […]
Better Than Special or Superior? Be First
Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]
Marketing Made Fun: Mobile App Game
Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]
Twitter’s New Logo
Last week, Twitter unveiled its latest rebranding initiative by showcasing a new blue bird icon. The social networking website, which is known for allowing users to post their thoughts in 140 characters or fewer, has now taken that concise point of view to its logo. The previous bird that was used was a less streamlined […]
Can We Please See Your ID?
Your company’s identity is absolutely vital to its success. Its image, reputation and aesthetics are all about as important as services rendered. And the very first point of contact that a prospective client or customer has with your company is the logo. On “America’s Next Great Restaurant,” contestants vying to open three branches of a […]
Most Marketing Fails
You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]
Modern Strategies for Rebranding
Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely familiar with the hurdles of designing, building and exposing a new brand. We know exactly how tricky it can […]
Interactive Marketing Trend: Web Videos on the Rise
Web videos are spreading across the internet like wildfire…YouTube, webinars, webisodes, NBC even spent a bundle to broadcast the Olympics on the internet. It’s no wonder why web videos are growing so quickly – they provide entertainment (or teach you something), eliminate the need to read on the internet, and are available at the click […]