Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]
Romancing Your Customers
Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term engagement. There’s a lot of give and take. Communication is […]
How Social Media Can Harm Your Business and Brand
By now we’re all aware of the incredible impact that social media can make in terms of brand awareness, promotions, sales and networking. However, social media is a dual-edged blade. With ongoing open access across the globe, the same lines of communication that you’ve opened to strengthen your business may become potential avenues for brand […]