Most Marketing Fails

You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]

Using Viral Marketing to Promote Your Website

Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]

New Marketing Strategies for the New Year

Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses across the board. And in times of economic uncertainty, it’s […]