Are Facebook Ads Relevant? General Motors Says ‘No’

Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]

Common Catchphrases in Marketing

It’s a long-held joke that when a realtor is telling you that a house you’re about to view is “quaint and charming” it really means you’re about to see a space way smaller than the one you’re dreaming about. When they talk about how it’s “affordable” you might be wondering if it’s even within your […]

The Importance of a Catchy Jingle – Part 1

We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]

Affordable Marketing Is Not A Myth

Just because you want to take your business to the top of the charts as soon as possible doesn’t mean you need to spend a small fortune to do so. But as is the case in most situations, saving money may require some forethought and preparation. Here are a few tips for keeping your marketing […]