Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.
Sometimes, what we really need is less of a GPS, more like an Uber (so we can just kick back in the backseat and answer those emails along the way, without sacrificing any time, distance, or pertinent business priorities).
Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]
Just in time for May 5 – widely known for its association with the Mexican holiday of Cinco de Mayo – Budweiser is discussing its marketing strategy with relation to two popular, nontraditional drinks in its arsenal: Bud Light Lime and the newer Lime-A-Rita. One of these has been around since 2008 (among the first […]
It’s a long-held joke that when a realtor is telling you that a house you’re about to view is “quaint and charming” it really means you’re about to see a space way smaller than the one you’re dreaming about. When they talk about how it’s “affordable” you might be wondering if it’s even within your […]
We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]
Just because you want to take your business to the top of the charts as soon as possible doesn’t mean you need to spend a small fortune to do so. But as is the case in most situations, saving money may require some forethought and preparation. Here are a few tips for keeping your marketing […]
You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]