A New Contender on the Super Bowl Scene

We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]

Smartphones Are Outpacing TV – But Not in Advertising

Smartphone advertising

Remember back when one of the first things we did in the mornings was turn on the TV? That’s no longer the case for most people, according to a new study from Millward Brown, which indicated that time spent on mobile devices is now outpacing television usage in the U.S. The firm surveyed more than […]