A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]
iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]
Q&A: All About QR Codes – Part 2
Last week we introduced you to “quick response” codes and how they can be used to help you engage audiences and measure the effectiveness of your ads. In today’s follow-up, we answer three more in-depth questions about the benefits of QR codes. 1. How popular are QR codes in today’s crowded marketing world? Although QR […]
Q&A: All About QR Codes – Part 1
Bar codes used to affect you only while you stood in checkout lines at apparel retailers or grocery stores. But now you’ve seen funny new versions them on advertising from flyers in your mailbox to billboards on your drive home. So what’s the purpose of adding bar codes to print advertisements? The following questions and […]