Choosing Social Media Marketing – Part 2

In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]

Small Businesses Are Spending More On Marketing

Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]

Can Non-Specialists Handle Social Media Marketing?

According to a recent study conducted by McCann Erikson UK, 86% of marketers lack the ability to implement social media programs. And two-thirds of those surveyed said that they didn’t know how to apply social media effectively in marketing. Because these same marketers claimed that they do understand the importance of social media marketing, it […]