The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop

“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think, therefore they buy. In other words, understanding how your customers think, and how marketing techniques impact their thinking—it’s the key to success. And that’s never more true than when you’re […]
When Is TikTok Marketing Worth It?

Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems to be sticking it out for the long haul. So it might be time to take a deep breath and ask: Is it time to start thinking about TikTok as […]
How to Make an Eye-Catching Instagram Grid

If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? Do you have a vision for how your brand will translate to such a visual medium? And a regular posting schedule? A lot of companies don’t think it all through, […]
What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]
Should You Be Advertising on Podcasts? Why or Why Not?

What Is Influencer Marketing?

Influencer marketing is suddenly such a trendy topic in marketing that a Forbes article quoted that 84% of marketers planned to use the strategy in 2017. This method has particularly come into popularity with the rise of social media. But the truth of the matter is that it’s always been around in the form of […]
5 Tips to Boost Your Facebook Reach

In July’s newsletter, we wrote about how you can easily grow your organic reach on Facebook by sharing links via photo posts rather than sharing them via URL. Below you’ll find those steps laid out for immediate results, along with four more easy tips to quickly double or even triple your organic reach on Facebook. […]
Facebook Puts Friends and Family First

This summer, following media attention about its lack of transparency with its trending topics, Facebook released further information about how it controls our News Feeds. The report provided some interesting insights, but featured one particular change that’s important for marketers to know: Facebook has once again been posting content from our family and friends ahead […]
How Much Is Your Emoji Worth?

Did you celebrate World Emoji Day on July 17? With so many unofficial “holidays” to keep track of these days, you might not have heard about this new addition that falls between National Macaroon Day (May 31) and National Tequila Day (July 24). As marketers, we definitely had to pay attention this time, because the day […]
The New Face of Facebook Messenger

The Facebook Messenger app is getting a facelift. Its newest addition will change the interface dramatically, but it’s also so simple that most people won’t even notice that it wasn’t there before. It’s getting a “Home” button. This would allow users to quickly navigate back to the home screen from panes where they might be […]