How to Make an Eye-Catching Instagram Grid

If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? Do you have a vision for how your brand will translate to such a visual medium? And a regular posting schedule?  A lot of companies don’t think it all through, […]

What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]

What Is Influencer Marketing?

Influencer marketing is suddenly such a trendy topic in marketing that a Forbes article quoted that 84% of marketers planned to use the strategy in 2017. This method has particularly come into popularity with the rise of social media. But the truth of the matter is that it’s always been around in the form of […]

5 Tips to Boost Your Facebook Reach

In July’s newsletter, we wrote about how you can easily grow your organic reach on Facebook by sharing links via photo posts rather than sharing them via URL. Below you’ll find those steps laid out for immediate results, along with four more easy tips to quickly double or even triple your organic reach on Facebook. […]

Facebook Puts Friends and Family First

This summer, following media attention about its lack of transparency with its trending topics, Facebook released further information about how it controls our News Feeds. The report provided some interesting insights, but featured one particular change that’s important for marketers to know: Facebook has once again been posting content from our family and friends ahead […]

How Much Is Your Emoji Worth?

Did you celebrate World Emoji Day on July 17? With so many unofficial “holidays” to keep track of these days, you might not have heard about this new addition that falls between National Macaroon Day (May 31) and National Tequila Day (July 24). As marketers, we definitely had to pay attention this time, because the day […]

The New Face of Facebook Messenger

The Facebook Messenger app is getting a facelift. Its newest addition will change the interface dramatically, but it’s also so simple that most people won’t even notice that it wasn’t there before. It’s getting a “Home” button. This would allow users to quickly navigate back to the home screen from panes where they might be […]

A New Contender on the Super Bowl Scene

We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]

The Real Cost of Advertising on Facebook

In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]