The Real Cost of Advertising on Facebook

In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]

Social Media: Top 5 to Follow in 2015

There are endless resources explaining how you and your business can make the most of social media. But sometimes the best way to hone your own technique is to watch and learn. Certain celebrities have it down to an art. And many businesses put time and money into constantly updating their Facebook, Instagram and Twitter […]

The Major Mistakes of Web Marketing – Part 1

Website design

Building a website can be tricky. Slapping a few pixelated JPEGs on a Blogger.com account and calling it your business’s homepage just won’t cut it these days (in fact, that’s almost worse than having no Internet presence at all). Websites can be a huge part of what drives business to your door, and it’s important […]

Do You Need a Social Media Strategist?

A Twitter account, no matter how active, just won’t cut it anymore. Then again, not every company can afford to hire someone dedicated to the activity levels and multiple accounts needed to generate engagement and sales across a broad social media strategy. While it seems like everyone now needs a “social media strategist” on hand, […]

Want Advertising Advice? Ask Facebook

Facebook advertising

It looks like Facebook wants to befriend small businesses, having recently announced the launch of its new “Facebook Fit” campaign. This boot-camp style workshop is being offered to small businesses in order to teach them how to better utilize the social networking website as a marketing and advertising tool. Sheryl Sandberg, Facebook’s operating chief, says […]

Social Media Marketing Matters More to Consumers

Social Media Marketing

So, it turns out that your friends really do care what you think when it comes to their purchasing habits. A recent study measured the monetary value of online recommendations and found that shared online content (recommendations on Facebook, for example) has heavy influence over consumer purchases. In fact, the study revealed that a referral […]

Follow Mad 4 Marketing on Facebook

Do you like us? Do you really, really like us? Well we hope that you do, and we’d love to see you “like” us on Facebook, too. Mad 4 Marketing’s Facebook page is all about sharing ideas we love and interacting with people who care about innovative, creative marketing. We’ll never spam you with messages […]

How to Write a Viral Headline

Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]

Facebook Advertising Isn’t Fading

Last month, we blogged about Facebook’s recent change to its newsfeed algorithm. The change meant that posts with harder “news” given precedence over branded pages. We noted that reports were emerging that this was causing a substantial decline in the reach these pages had on the regular Facebook user, and were forcing online marketers to […]

How Facebook Newsfeed Changes Affect Marketers

Once upon a time, “news” on Facebook typically consisted of someone announcing an engagement or the birth of a new baby. In a move that will see businesses changing the way they market their branded pages on Facebook, the social networking website recently announced a big change to its newsfeed algorithm. This change will give […]