How Much Is Your Emoji Worth?
Did you celebrate World Emoji Day on July 17? With so many unofficial “holidays” to keep track of these days, you might not have heard about this new addition that falls between National Macaroon Day (May 31) and National Tequila Day (July 24). As marketers, we definitely had to pay attention this time, because the day […]
The New Face of Facebook Messenger
The Facebook Messenger app is getting a facelift. Its newest addition will change the interface dramatically, but it’s also so simple that most people won’t even notice that it wasn’t there before. It’s getting a “Home” button. This would allow users to quickly navigate back to the home screen from panes where they might be […]
A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]
The Real Cost of Advertising on Facebook
In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]
Social Media: Top 5 to Follow in 2015
There are endless resources explaining how you and your business can make the most of social media. But sometimes the best way to hone your own technique is to watch and learn. Certain celebrities have it down to an art. And many businesses put time and money into constantly updating their Facebook, Instagram and Twitter […]
The Major Mistakes of Web Marketing – Part 1
Building a website can be tricky. Slapping a few pixelated JPEGs on a Blogger.com account and calling it your business’s homepage just won’t cut it these days (in fact, that’s almost worse than having no Internet presence at all). Websites can be a huge part of what drives business to your door, and it’s important […]
Do You Need a Social Media Strategist?
A Twitter account, no matter how active, just won’t cut it anymore. Then again, not every company can afford to hire someone dedicated to the activity levels and multiple accounts needed to generate engagement and sales across a broad social media strategy. While it seems like everyone now needs a “social media strategist” on hand, […]
Want Advertising Advice? Ask Facebook
It looks like Facebook wants to befriend small businesses, having recently announced the launch of its new “Facebook Fit” campaign. This boot-camp style workshop is being offered to small businesses in order to teach them how to better utilize the social networking website as a marketing and advertising tool. Sheryl Sandberg, Facebook’s operating chief, says […]
Social Media Marketing Matters More to Consumers
So, it turns out that your friends really do care what you think when it comes to their purchasing habits. A recent study measured the monetary value of online recommendations and found that shared online content (recommendations on Facebook, for example) has heavy influence over consumer purchases. In fact, the study revealed that a referral […]
Follow Mad 4 Marketing on Facebook
Do you like us? Do you really, really like us? Well we hope that you do, and we’d love to see you “like” us on Facebook, too. Mad 4 Marketing’s Facebook page is all about sharing ideas we love and interacting with people who care about innovative, creative marketing. We’ll never spam you with messages […]