Google+ Business Pages

This week, Advertising Age spotlighted a curious inconsistency from Google execs regarding Google+ brand pages. Immediately, companies accustomed to business pages on Facebook and Twitter tried to create standard profiles in their names, though there isn’t yet a distinct niche on the platform for organizations. One by one, Google suspended these accounts – since profiles […]

Advertising on Twitter

On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through advertising. Selling valuable advertising space (much like real estate) allows businesses […]