6 Big Plusses to Google+ Marketing — Part 2

Last week we began talking about the perks of Google+ and how this social networking tool can be used to your marketing advantage. Here’s even more than you should know to make the most of it: 4. Google+ is as easy to use as any other social networking tool. If you can work Facebook and […]

6 Big Plusses to Google+ Marketing — Part 1

While you’ve been toiling away at keeping your Facebook, Twitter, Pinterest, Tumblr, Instagram, website and blog up-to-date, the sleeping giant Google+ has been stirring to life. It’s OK if you haven’t taken the time to familiarize with this behemoth yet — for awhile it seemed like the idea would never catch on. However, now that […]

Facebook Newsfeed Restructured; May Help Sell Ads

Last Thursday, Facebook revealed its plans to restructure the look and layout of its “newsfeed” page, which is the first page that viewers land on when they log onto the site. This page is where a person can see the top posts from their “friends.” CEO Mark Zuckerberg announced that this move correlates with Facebook’s […]

Using LinkedIn as a Marketing Tool – Part 2

As of June 30, 2011, there are more than 2 million LinkedIn Company Pages. These represent more than 50,000 products and services. Much like Facebook pages designed for companies, brands or products, this option allows LinkedIn users to break away from independent profiles to create consolidated business overviews. As discussed two weeks ago, Google+ — […]

Using LinkedIn as a Marketing Tool – Part 1

When you think about how to integrate social media websites into your marketing strategies, your mind probably turns to Facebook, Twitter, YouTube and even the new Google+ before it considers LinkedIn. This business site is one of the least interactive of all social media communities, with a reputation for being used only to seek jobs […]

Google+ Business Pages

This week, Advertising Age spotlighted a curious inconsistency from Google execs regarding Google+ brand pages. Immediately, companies accustomed to business pages on Facebook and Twitter tried to create standard profiles in their names, though there isn’t yet a distinct niche on the platform for organizations. One by one, Google suspended these accounts – since profiles […]

Make your brand come to life with Twitter

Many companies are taking advantage of the ever popular and free of charge social media mountain known as Twitter.  Although Twitter is not exactly the Mount Everest known as Facebook, it is approaching Appalachian heights with its ecosystem of microblogging. So what is Twitter?  People sign up for an account, obtain followers and create a […]