What to Post When You Have Nothing to Post
It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s almost never true. It’s just a matter of taking a different approach and finding your inspiration. Here are a few ways to reorient your thinking and find new ideas for […]
How to Repurpose Content Without Repeating Yourself
Creating great content takes time—and if you’re a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. But once that content is live, are you truly maximizing its potential? That’s where content repurposing comes in. It’s one of the smartest ways to extend the life of your […]
Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons
Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence, indicating that the account was real, associated with the legitimate business it claimed to represent, and could be trusted. Originally introduced by Twitter (now X) in 2009, the checkmark helped […]
When Is TikTok Marketing Worth It?
Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems to be sticking it out for the long haul. So it might be time to take a deep breath and ask: Is it time to start thinking about TikTok as […]
How to Make an Eye-Catching Instagram Grid
If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? Do you have a vision for how your brand will translate to such a visual medium? And a regular posting schedule? A lot of companies don’t think it all through, […]
5 New Year’s Marketing Practices for Small Businesses
Small business owners might feel like they must be especially savvy and stay vigilant to remain competitive with large companies that have seemingly endless budgets and large teams for their marketing efforts. However, a few tips can help small businesses stand out by harnessing the very brand personalities and nimbleness that make them unique. Here […]
What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?
Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since the billionaire acquired the social media platform for $44 billion in 2022, he’s been making questionable choices about how to lead the ailing company to prosperity in an increasingly crowded […]
Should You Be Advertising on Podcasts? Why or Why Not?
The Best Ways to Nurture Marketing Interns
The Benefits of DTC Marketing
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.