Facebook Newsfeed Restructured; May Help Sell Ads

Last Thursday, Facebook revealed its plans to restructure the look and layout of its “newsfeed” page, which is the first page that viewers land on when they log onto the site. This page is where a person can see the top posts from their “friends.” CEO Mark Zuckerberg announced that this move correlates with Facebook’s […]

Twitter (Finally) Launches Ads API

Staying one step ahead of its looming public offering, Twitter is now making it easier than ever to advertise with its social media platform. As of last week, it’s launching an application programming interface (API) for advertisements. That means that marketers who use their own advertising software (HootSuite, Adobe, etc.) can synch it up with […]

New Social Marketing Developments from 2012

It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]

Twitter Marketing: When to Retweet (Part 2)

Last week we discussed what retweeting is and how it’s commonly used — to share positive feedback about your business and promote alliances within your industry. Another thing that you can do to add content to your Twitter feed is use quoted retweets. Retweeting directly just copies the original tweeter’s exact words and sends it […]

Twitter Marketing: When to Retweet (Part 1)

Retweeting is one of the most powerful tools when it comes to spreading your messages and increasing your presence on Twitter. But when is it appropriate, and when is it just an annoyance? For the uninitiated, retweeting is what happens when you post a message that someone else wrote through your own Twitter account. (This […]

Keeping Your Social Media Followers

Last week we discussed what it means to be a leader or a follower in the social media landscape. This week, we wanted to offer you some suggestions for how to keep your followers engaged and enthusiastic if you’re trying to stay on top. A few basic rules are: • Don’t post too much. This […]

Are You a Leader or a Follower?

Follow. Like. Friend. Subscribe. Social media cleverly breaks its users down into two categories: leaders and followers. But which category do you fall into, and which one is best? The answer may not be as clear as you’d at first think. Obviously you want to be a leader in your field, and you want to […]

Social Media Marketing with Pinterest: 3 Steps

So we’ve spent the past two weeks talking about the appeal, growth and users of Pinterest. Now it’s time to talk about how you can harness this knowledge to market your website by using Pinterest’s social media strengths. It’s actually fairly easy to optimize any e-commerce site for Pinterest. Here are the three simple steps: […]

Who’s Using Pinterest?

Digital agency Modea recently released a report about the massive audience now using Pinterest. You might find some of these statistics surprising (e.g., most Pinterest users shop at Kroger grocery stores), while others are more predictable (e.g., most Pinterest users are women). Either way, if you’re currently selling items online, this is one asset you’re […]

Twitter’s New Logo

Last week, Twitter unveiled its latest rebranding initiative by showcasing a new blue bird icon. The social networking website, which is known for allowing users to post their thoughts in 140 characters or fewer, has now taken that concise point of view to its logo. The previous bird that was used was a less streamlined […]