Marketing at SXSW – Part 2: What It Means for Your Company

Last month we dipped our toes into a conversation about the unique challenges of advertising at a huge venue like the South by Southwest. This May, McDonald’s took on the task of trying to fit into an overcrowded landscape of companies competing to grab the attention of about 72,000 attendees at the massive music festival. This week we want […]

Marketing at SXSW – Part 1

AdWeek has been taking a close look this year at using South by Southwest as an important marketing platform. The event used to be a music festival, but today it’s expanded to include three interactive, film and music components. It boasts over 72,000 attendees and performers, with 2,200 acts, which means a boatload of possibility […]