Don’t Sink Your Campaign with Crappy Videos

Don’t make the mistake of sinking your next digital marketing campaign by skimping on the production value that your audience deserves. Make quality video production a priority in your next campaign.

Should You Subscribe to a New Business Model?

One topic we’ve been thinking about lately is the subscription model, lately popularized by video streaming services like Netflix and Hulu. There’s a lot of potential value in bundling your products and services so that customers can subscribe to a range of packages over a longer term. The main advantage is that a subscription service […]

3 Ideas to Outsmart Ad Blockers

Ad blockers can be the bane of any hard-working digital marketer’s existence. On one hand, we all know what it’s like to have our browsing experience interrupted by an unwanted pop-up or unsightly banner. On the other hand, digital ads are how brands are able to reach millions of eyes every day, as people spend […]

Newspapers Need Roll-up Strategy

It’s Monday morning. And as I do every morning, I pour myself a cup of Starbucks and sit down to read The Miami Herald. There was a time, 30 years ago, when the paper was thick and robust. Filled with ads, news stories, inserts, and the like. But like millions of Americans throughout the country, […]