Most Marketing Fails

You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]

Exploitive Marketing in a Tough Economy

The January 5th, 2009 cover of the New Yorker magazine humorously illustrates the dilemma of practicing positive and enlightened marketing during times of economic crisis, when the obvious temptation is to pander to the fears of clients and their customers. We’ve seen the “Recession Sale!” and the “Bailout Prices” and other exploitive triggers used by […]