A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]
Super Bowl XVLI Commercial Recaps
Super Bowl 2012 boasted the largest viewership in the championship’s history, with 111.3 million tuned in to their TVs (a rise of 0.3 over the previous record from last year). Naturally, that’s going to mean it’s “super” important which commercials showed and what trends advertisers were using to promote those expensively promoted brands. Many of […]
RIP Steve Jobs: Marketing Visionary
Although Steve Jobs, Apple’s iconic CEO from 1997-2011, was mostly known for his exemplary inventions and developments at the forefront of computer technology, his contributions to the marketing landscape can’t be overlooked. With a firm emphasis on user engagement and sleek design, Jobs left no stone unturned when it came to thinking about every product’s […]