A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]
Super Bowl XLVII Commercials — The Scorecard
Last week, we talked about how social media was playing a big role in this year’s Super Bowl. But who’s really the standout in social networking, now that it’s all said and done? Despite the analysis of popularity (Facebook fan page “likes”) and views (YouTube re-watches), Twitter was arguably a winner due to its sheer […]
Super Bowl XLVII Commercials — Looking Ahead
Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]