Getting Feedback On Your Marketing – Part 2
Last week we started to talk about how receiving feedback is one of the easiest and most essential parts of getting the most from your marketing efforts. The phrasing of the word “feedback” makes people think of this step as something that comes after a point of contact with your target audience – but in […]
Getting Feedback On Your Marketing – Part 1
As much as we’d like to think it, brilliant ideas don’t just strike like lightning. Usually, a lot of hard work and research goes into play to accompany those bolts of creative genius. One of the most important steps when you’re designing a marketing campaign is to collect feedback. This set of data, which comes […]
Ask and Ye Shall Receive – Ad Feedback
On the heels of this article, which explains how Hulu.com uses surveys to gauge an audience’s opinion on ads, comes a recent story out of Australia. The down under nation’s Advertising Standards Bureau (ASB) is dealing with less-than-positive feedback on its published content. But not only is this feedback negative, it’s also out of left […]
Surveying: How Much is Too Much?
Collecting a random survey group to test products and offer unbiased feedback is one of the bedrock systems of marketing. Whether this method means dragging a clipboard outside for street polling or years of formal data collection, one thing is for certain: As technology advances, so do survey methods. But how advanced is too advanced? […]