Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
The Importance of a Catchy Jingle – Part 1
We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]
Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]
Super Bowl XLIII Commercials
While buying commercials during major televised events isn’t exactly modern advertising, the annual post-Super Bowl commercial run-down is still where advertisers look to gauge current consumer responsiveness. Despite the most fastidious analyses of emerging trends, it’s the act of holding a time-honored tradition against itself for comparison that reveals the most about the state of […]