Super Bowl Commercials: Best and Worst
In the end, it wasn’t a Super Bowl commercial that stole the show on Sunday. It was a post-Super Bowl commercial. Inarguably, the Esurance ad that deliberately ran during the first break AFTER the Super Bowl, starring John Krasinski of “The Office,” is getting the most chatter among marketers today. The gist is something like […]
Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]