Politicizing Commercials
During an election cycle, commercials are used to sell politics. From praising certain candidates to advocating specific ideologies, campaign ads play a big role in persuading millions of Americans to vote and shaping the overall outcome of the elections. Now, in a surprise twist, politics are being used to sell commercials. In a highly charged […]
Controversial Commercials Around the World – Part 2
Last time we started sharing some of the most scandal-causing outrage-provoking television commercials from around the world. Apparently, Germany doesn’t want to think about loved ones dying (1) and Australia has a sore spot for children using foul language (2). But what about a few from a little closer to home? Here’s what’s stoking ad viewers […]
Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
‘Mad Men’ Back on TV
Between its fourth and fifth seasons, “Mad Men” took an unprecedented 17-month hiatus. The finale of Season 4 ran in October 2010, and the Season 5 debut just finally aired last night at 9 p.m. on AMC. For most shows, disappearing for that long would be a death knell. But missing this smash hit only […]
Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]
How Popular is Online Video?
So here is the hot topic on the lips of everyone: how big is online video? Is it so trendy it is sitting at the cool kids table at lunch and having cute girls bring it pudding? Or is it the neglected nerd at the back of the cafeteria eating a bagged lunch all alone? […]