Controversial Commercials Around the World – Part 2

Last time we started sharing some of the most scandal-causing outrage-provoking television commercials from around the world. Apparently, Germany doesn’t want to think about loved ones dying (1) and Australia has a sore spot for children using foul language (2). But what about a few from a little closer to home? Here’s what’s stoking ad viewers […]

Controversial Commercials Around the World – Part 1

It’s funny how the value of creating a buzz just isn’t what it used to be. Now it’s not enough to just get people talking about your ad. You need to get likes and clicks and views. In a crowded market, that leads to brazen one-upmanship. Sometimes it works (like many of Geico’s increasingly outlandish setups) […]

Smartphones Are Outpacing TV – But Not in Advertising

Smartphone advertising

Remember back when one of the first things we did in the mornings was turn on the TV? That’s no longer the case for most people, according to a new study from Millward Brown, which indicated that time spent on mobile devices is now outpacing television usage in the U.S. The firm surveyed more than […]

Here Come the Super Bowl Commercials

It’s that time of year again: Time to get excited about watching the Super Bowl. Or, if you’re like Mad 4 Marketing, then it’s time to get excited about the Super Bowl commercials. There’s just one thing that’s changed the way we look forward to the big event. And that’s the fact that, in a […]

Comfort Marketing

Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of when they were first introduced to it – and, presumably, that […]