The Importance of a Catchy Jingle – Part 2
If you plan to advertise your business on television, radio or a live-person format, having memorable music is a key component. Several decades ago, jingles were a crucial element in successful marketing. Lately, unique tunes are often traded for catchy pop music running beneath an ad. Though royalties for these songs may be expensive, advertisers […]
Market strategically during tough times
Studies have proven during difficult economic times, those companies who maintain their advertising presence will come out on top in their category when the economy lifts. However, being top-of-mind does not have to equate to multi-million dollar marketing budgets. Think strategic marketing tactics. Utilizing a grassroots marketing approach and seeking community outreach tactics, can be […]