Controversial Commercials Around the World – Part 1
It’s funny how the value of creating a buzz just isn’t what it used to be. Now it’s not enough to just get people talking about your ad. You need to get likes and clicks and views. In a crowded market, that leads to brazen one-upmanship. Sometimes it works (like many of Geico’s increasingly outlandish setups) […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]