Controversial Commercials Around the World – Part 2

Last time we started sharing some of the most scandal-causing outrage-provoking television commercials from around the world. Apparently, Germany doesn’t want to think about loved ones dying (1) and Australia has a sore spot for children using foul language (2). But what about a few from a little closer to home? Here’s what’s stoking ad viewers […]
Here Come the Super Bowl Commercials
It’s that time of year again: Time to get excited about watching the Super Bowl. Or, if you’re like Mad 4 Marketing, then it’s time to get excited about the Super Bowl commercials. There’s just one thing that’s changed the way we look forward to the big event. And that’s the fact that, in a […]
Comfort Marketing
Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of when they were first introduced to it – and, presumably, that […]