Controversial Commercials Around the World – Part 1

It’s funny how the value of creating a buzz just isn’t what it used to be. Now it’s not enough to just get people talking about your ad. You need to get likes and clicks and views. In a crowded market, that leads to brazen one-upmanship. Sometimes it works (like many of Geico’s increasingly outlandish setups) […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]
Super Bowl XVLI Commercial Recaps
Super Bowl 2012 boasted the largest viewership in the championship’s history, with 111.3 million tuned in to their TVs (a rise of 0.3 over the previous record from last year). Naturally, that’s going to mean it’s “super” important which commercials showed and what trends advertisers were using to promote those expensively promoted brands. Many of […]
RIP Steve Jobs: Marketing Visionary
Although Steve Jobs, Apple’s iconic CEO from 1997-2011, was mostly known for his exemplary inventions and developments at the forefront of computer technology, his contributions to the marketing landscape can’t be overlooked. With a firm emphasis on user engagement and sleek design, Jobs left no stone unturned when it came to thinking about every product’s […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]