Politicizing Commercials

During an election cycle, commercials are used to sell politics. From praising certain candidates to advocating specific ideologies, campaign ads play a big role in persuading millions of Americans to vote and shaping the overall outcome of the elections. Now, in a surprise twist, politics are being used to sell commercials. In a highly charged […]
Smartphones Are Outpacing TV – But Not in Advertising

Remember back when one of the first things we did in the mornings was turn on the TV? That’s no longer the case for most people, according to a new study from Millward Brown, which indicated that time spent on mobile devices is now outpacing television usage in the U.S. The firm surveyed more than […]
Comfort Marketing
Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of when they were first introduced to it – and, presumably, that […]
The Importance of a Catchy Jingle – Part 2
If you plan to advertise your business on television, radio or a live-person format, having memorable music is a key component. Several decades ago, jingles were a crucial element in successful marketing. Lately, unique tunes are often traded for catchy pop music running beneath an ad. Though royalties for these songs may be expensive, advertisers […]
The Importance of a Catchy Jingle – Part 1
We talk a lot about the importance of visually appealing logos for your business – but what about another classic element to branding, the catchy jingle? A short, brief, original spurt of music that complements your commercial is known as a jingle. Their popularity is often associated with ads on the airwaves in the ‘50s […]