Social Media: Top 5 to Follow in 2015

There are endless resources explaining how you and your business can make the most of social media. But sometimes the best way to hone your own technique is to watch and learn. Certain celebrities have it down to an art. And many businesses put time and money into constantly updating their Facebook, Instagram and Twitter […]

Twitter Ads to Match Your Interests

Twitter

Big things have been  happening over at Twitter, and the way people interact with your ads on the popular message-sharing site will be radically improved. Perhaps in a move to keep up with Facebook’s ever-changing advertising strategies, Twitter said advertisers will soon be able to target their marketing messages to users based on their interests […]

Do You Need a Social Media Strategist?

A Twitter account, no matter how active, just won’t cut it anymore. Then again, not every company can afford to hire someone dedicated to the activity levels and multiple accounts needed to generate engagement and sales across a broad social media strategy. While it seems like everyone now needs a “social media strategist” on hand, […]

Follow @AdWeek on Twitter

Are you following @AdWeek on Twitter? Although you may already subscribe to the magazine, we also love the little 140-character tidbits that AdWeek slips us about marketing news throughout the day, when we’re too busy to pick up our magazine or search the Web. Not only do you get the top marketing news live, as […]

Insensitive Advertising: Where to Draw the Line

The art of marketing has always made room for ideas that push boundaries, challenge conventions and even rely on shock value. Ads that make people talk, that make people think, and that make people remember are paramount to the industry. That’s especially true in the age of viral marketing, where content is often created with […]

Super Bowl XLVII Commercials — Looking Ahead

Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]

New Social Marketing Developments from 2012

It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]

Facebook Hits 1 Billion Users

Everyone’s favorite social media can-do giant Facebook hit 1 billion users last week. Despite shaky ratings in recent months – and its notoriously troublesome debut on the stock market last May (as of August, it fell to half its public offering price) – the landmark prompted CEO Mark Zuckerberg to announce it as his own […]

Twitter’s New Logo

Last week, Twitter unveiled its latest rebranding initiative by showcasing a new blue bird icon. The social networking website, which is known for allowing users to post their thoughts in 140 characters or fewer, has now taken that concise point of view to its logo. The previous bird that was used was a less streamlined […]

Showing Some Love with Facebook and Twitter

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]