Social Media Training: A Requirement for Business School Grads

An increasing number of colleges and universities are updating their business school curricula to include social media training. These changes are reflected both in undergraduate programs, such as a Bachelor of Business Administration (BBA), and graduate-level programs such as the Master of Business Administration (MBA). It seems that those in charge of preparing the next […]

Advertising on Twitter

On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through advertising. Selling valuable advertising space (much like real estate) allows businesses […]

How Social Media Can Harm Your Business and Brand

By now we’re all aware of the incredible impact that social media can make in terms of brand awareness, promotions, sales and networking. However, social media is a dual-edged blade. With ongoing open access across the globe, the same lines of communication that you’ve opened to strengthen your business may become potential avenues for brand […]

Mad 4 Marketing has landed on Twitter

We are happy to announce that Mad 4 Marketing has its own page on Twitter: twitter.com/Mad4MarketingFL. Please “follow us” on Twitter to get the latest updates on marketing trends, education and news. Opening up a Twitter account can really help you build inbound links to your web site. An inbound link is a link to […]

Make your brand come to life with Twitter

Many companies are taking advantage of the ever popular and free of charge social media mountain known as Twitter.  Although Twitter is not exactly the Mount Everest known as Facebook, it is approaching Appalachian heights with its ecosystem of microblogging. So what is Twitter?  People sign up for an account, obtain followers and create a […]