Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
An Argument for Mobile App Marketing
The height of marketing power right now may come in the smallest of forms; in fact, small enough to fit in the palm of your hand. Although marketers have been employing cell phones for years—via call surveys and even text message campaigns, for example—the newest and smartest way to engage on-the-go customers is now by […]
Top Ways to Market Your Blog – Part 2
Last week, we introduced the premise of using blogs in marketing, and what to do once you have your own blog. In that same vein, this week we are following up with tips for keeping your readers once you have reached out and engaged them in the first place. Getting Readers to Stay on Your […]