How to Write a Viral Headline

Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]

Going Viral Gets Harder, Thanks to Reddit

Last week, Shareaholic released a report on popular online forum Reddit, which has long been considered a rite of passage for any viral marketing campaign. That is, if you wanted your ad, story or video to hit it big, it basically needed to get picked up and shared by the 731 billion unique visitors that […]

A New Way to View Videos on Facebook

In what’s probably exciting news for marketers (and so-so news to the commonplace user), Facebook has this month been playing with new ways to share videos in a person’s News Feed — and that includes video advertisements. Announced mid-December, Facebook’s new video viewing strategy involves allowing viewers to preview content without needing to click on […]

Cyber Monday Follow-Up

We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down. You may be surprised to learn that even all the hype for Cyber Monday […]

Using LinkedIn as a Marketing Tool – Part 2

As of June 30, 2011, there are more than 2 million LinkedIn Company Pages. These represent more than 50,000 products and services. Much like Facebook pages designed for companies, brands or products, this option allows LinkedIn users to break away from independent profiles to create consolidated business overviews. As discussed two weeks ago, Google+ — […]

Using LinkedIn as a Marketing Tool – Part 1

When you think about how to integrate social media websites into your marketing strategies, your mind probably turns to Facebook, Twitter, YouTube and even the new Google+ before it considers LinkedIn. This business site is one of the least interactive of all social media communities, with a reputation for being used only to seek jobs […]

M4M Loves “Rhett and Link: Commercial Kings”

Have you checked out the latest series on the Independent Film Channel? It’s called “Rhett and Link: Commercial Kings,” in which two old childhood pals named (you guessed it), Rhett (McLaughlin) and Link (Neal) set out to provide local businesses with professional commercials they might not otherwise have been able to afford. The hook is […]

Choosing Social Media Marketing – Part 1

As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]

Showing Some Love with Facebook and Twitter

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]

Famous Viral Marketing Campaigns

A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless possibilities in the world of business. Here are a few popular examples you can use to inspire your […]