4 Quick Tips to Boost SEO in 1 Day

Haven’t updated your website in awhile? We’ve got you. Here are four steps you can take in just one day to easily bring your potentially outdated website into 2017. Take a look and choose: Speed Over Shine Make sure it loads fast rather than looks pretty or has a ton of flash. People are likely […]

Facebook Competes with Google: Graph Search

Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]

Are Facebook Ads Relevant? General Motors Says ‘No’

Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]

Should Marketers Worry About Online Opt-In?

In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]

Choosing Social Media Marketing – Part 2

In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]

Choosing Social Media Marketing – Part 1

As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]

The Cost of Free Media

One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content was free and unlimited. There are some stipulations, however. First of all, the first 20 articles per […]