4 Quick Tips to Boost SEO in 1 Day

Haven’t updated your website in awhile? We’ve got you. Here are four steps you can take in just one day to easily bring your potentially outdated website into 2017. Take a look and choose: Speed Over Shine Make sure it loads fast rather than looks pretty or has a ton of flash. People are likely […]

The Major Mistakes of Web Marketing – Part 2

Website navigation

In our last post, we introduced a few errors you want to evade when designing your website. Here are four more that will help you side-step common mistakes and build a smarter (and, dare we say, sexier?) website: 4. Not solving a visitor’s problems. Remember that you’re selling yourself here. And remember that sales is […]

The Major Mistakes of Web Marketing – Part 1

Website design

Building a website can be tricky. Slapping a few pixelated JPEGs on a Blogger.com account and calling it your business’s homepage just won’t cut it these days (in fact, that’s almost worse than having no Internet presence at all). Websites can be a huge part of what drives business to your door, and it’s important […]

Top 5 SEO Mistakes to Avoid

SEO mistakes

Earlier, we wrote about how important it was that your business has a website that drives potential customers to your pages, and while we touched briefly on the importance of good SEO practices, we thought we’d venture a little further into the important marketing medium that is search engine optimization (SEO). When writing copy for […]

A New Way to View Videos on Facebook

In what’s probably exciting news for marketers (and so-so news to the commonplace user), Facebook has this month been playing with new ways to share videos in a person’s News Feed — and that includes video advertisements. Announced mid-December, Facebook’s new video viewing strategy involves allowing viewers to preview content without needing to click on […]

Step-by-Step: Creating Google Alerts

Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]

How to Create a Google Alert – and Why

Whether it’s from a vendor, customer or your competition, you want to know about the word-of-mouth buzz going on about you. And honest feedback isn’t always easy to receive. People are not always going to head to the source by calling you, visiting your website or putting a message on your Facebook business page wall. […]

Google AdWords: New & Upcoming

Starting this month and continuing over the next few weeks, Google AdWords is introducing some changes that are meant to make it even easier to use the popular website-promoting and ad-placement tool. As ever, the latest slew of updates targets two critical factors: becoming more accurate and becoming more user-friendly. The primary adjustment is to […]

Blogging Tips: Screening Comments

When managing a blog, whether it’s independently operated or hosted on your company’s website, one of the responsibilities is handling the comments that visitors leave. As a casual blog reader, you probably didn’t think too much about the behind-the-scenes process when you browsed comments or left your own. But when it comes time for you […]