Importance of Ad Placement
Sure, it is important to have well-worded and visually appealing ads with strong brand messages. And yes, it is also imperative that these ads reach as much of your target audience as possible for maximum and repeat exposure. But you can put the most wonderful ad in front of throngs of potential buyers and still […]
How did you hear about us?
It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]
Top Ways to Market Your Blog – Part 2
Last week, we introduced the premise of using blogs in marketing, and what to do once you have your own blog. In that same vein, this week we are following up with tips for keeping your readers once you have reached out and engaged them in the first place. Getting Readers to Stay on Your […]
Advertising on Hulu
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]
User-Friendliness on the Web
When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every website—from static information pages to dynamic social media forums—must ensure that readers can quickly locate […]
The Art of Marketing to Women
Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]
Famous Viral Marketing Campaigns
A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless possibilities in the world of business. Here are a few popular examples you can use to inspire your […]
Modern Strategies for Rebranding
Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely familiar with the hurdles of designing, building and exposing a new brand. We know exactly how tricky it can […]
Using Viral Marketing to Promote Your Website
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]
Beware of Information Overload on Your Homepage!
Many companies put entirely too much information on their homepage because they have heard that it is good for Search Engine Optimization. Unfortunately, it is not only a bad SEO practice, but it also scares away any visitors that reach their website. People go to the web looking for easy access, speedy and to-the-point information. […]