Top Ways to Market Your Blog – Part 1

These days, it seems like everyone has a blog. In fact, most business websites would not be complete without one. The trick is to stand out from the herd—because in today’s fast-developing and competitive world of websites, just having a blog is only status quo. In fact, it may even be a waste of time […]

Transparency in Advertising: Yelp

We have previously mentioned the importance of being transparent when advertising on the Web. As page viewers become increasingly frustrated by pop-ups, covert ads and run-arounds, they reciprocally appreciate websites that are up-front about what elements are sponsored–as well as those that tailor advertising to most accurately reflect products and topics that readers may actually […]

Advertising on Hulu

In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and Hulu’s relative newness on the scene led advertisers to remain cautious. However, halfway […]

User-Friendliness on the Web

When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every website—from static information pages to dynamic social media forums—must ensure that readers can quickly locate […]