Marketing at SXSW – Part 1

AdWeek has been taking a close look this year at using South by Southwest as an important marketing platform. The event used to be a music festival, but today it’s expanded to include three interactive, film and music components. It boasts over 72,000 attendees and performers, with 2,200 acts, which means a boatload of possibility […]

Social Media Marketing Matters More to Consumers

Social Media Marketing

So, it turns out that your friends really do care what you think when it comes to their purchasing habits. A recent study measured the monetary value of online recommendations and found that shared online content (recommendations on Facebook, for example) has heavy influence over consumer purchases. In fact, the study revealed that a referral […]

How to Handle Negative Press

Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]

Is A Person A Brand?

Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]