It’s Never Too Late to Launch Your Dream Business – But Here’s What You Need to Succeed
The Financial Times recently wrote about what it dubbed the “silver economy” boom—referring to the high number of advanced-age adults who are becoming sole ownership entrepreneurs. The phenomenon is driven by two primary factors, both informed by the pandemic: But the main takeaway is that it’s never too late to start your dream business (that […]
The Difference Between Engaging Customers and Nurturing a Community
Today’s consumers aren’t just buying products; they’re buying into experiences, values, and relationships. This suggests that marketers should de-emphasize growing the number of customers they’re engaging and instead focus on building communities. (And no, that doesn’t mean just posting more frequently on social media.) A few of the factors driving this trend include: Here’s what […]