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The One Marketing Mistake That’s Costing You Thousands—And How to Fix It

Are you making a costly marketing mistake — without even realizing it? The biggest mistake that businesses of all sizes make is failing to define ...

4 Unconventional Marketing Strategies That Are Changing the Game

In marketing, perfect isn’t good enough. Let us explain… You might throw yourself into creating the perfect version of an idea. But there are still ...

Small Business Marketing on a Tight Budget: What Actually Works?

We’ve been in the biz for over 30 years here at Mad 4 Marketing, and one thing that we’ve heard since the start—and may never ...

The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop

“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think, ...

How Can Small Business Owners Budget for Marketing in Times of Economic Uncertainty?

2025 is going to be an interesting year for the nation’s economy. If you look at one report, it says everything’s going to be incredible; ...

3 New Year’s Resolutions for New Businesses

This blog is for all of the entrepreneurs and startups out there — but, quite frankly, it applies to lots of small businesses that consistently ...

2024 Year in Review: Marketing Highlights From Around the Globe

It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past ...

The Best Ways to (Tastefully) Brag About This Year’s Wins

Celebrating your wins at the end of the year should be fun and uncomplicated — but unfortunately, that’s not always the case! If you try ...

Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons

Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence, ...

Should You Spend More for Your Whole Team to Attend Events?

It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company ...

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes ...

Subtle Sells: How to Engage Customers Who Hate Marketing

Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 2)

In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout, ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)

In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of ...

How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon

In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing ...

How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans

Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ...

The Strategic Value of Joining Roundups and ‘Best Of’ Lists

Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may ...

Can Substack Be Used for Email Marketing?

Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their ...

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online ...

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re ...

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