Our Story
Suffice it to say, we’ve come a long way since we debuted as InterMedia in 1992. Always known for our creative spots in media like television, radio, and print, we’ve come to excel at services that we couldn’t have even imagined back then: like digital analytics, mobile apps, and social media ads.
Balancing “traditional” and “nontraditional” elements—with a clear perspective of how our industry has grown from then to now—gives us daily inspiration to create unique, results-driven, custom campaigns for each and every client.
We’re eager to help your business achieve its greatest potential. Just like any other 30-year-old, we’re full of energy, enthused by new challenges, and excited for what the future holds.
Or simply get down to business and Contact Us.
Chris Madsen
President / CEO
Chris isn’t ashamed to admit that she wants it all: Great family. Great friends. Great clients. Great team. Her pursuit of all things “Great” is relentless. She leads the Mad 4 Marketing team by this example. In fact, being a strong leader is part of her business philosophy: “Listen, Learn, Lead.”
Her commitment to the South Florida business community is shown by her involvement in Leadership Broward (Class I); Leadership Florida; the Tower Forum; and the Executives’ Association. She has served as Chair of the Greater Fort Lauderdale Chamber of Commerce and the Coral Springs Chamber and currently serves on the Board of the Pompano Beach Chamber.
Awards and Recognition:
- Jim Moran Entrepreneurial Excellence Award,
- South Florida Business Journal Ultimate CEO Award
- Junior Achievement Business Hall of Fame Award
Symphony of the Americas Style & Substance Award - South Florida Good to Great Award
- March of Dimes Woman of Distinction Award
- South Florida Business Journal’s Top 25 Most Influential Business Women
Laura Pierson
Vice President
Although Laura got her start at the paste-up table over 25 years ago, today you’re likely to find her behind multiple screens, mastering the latest marketing technology.
After some time focusing on graphic design and the printing industry, Laura developed a passion for analytics. She is driven by the thrill of managing and optimizing campaigns in real-time, based on their performance. Her mantra is “Track, Measure, Manage.” Her goal is to stay proactive and strategic with all of the agency’s clients, ensuring they stay ahead of the curve in a creative way.
As V.P. Laura manages most of the daily operations here at Mad for Marketing.
When not running the numbers at work, Laura spends much of her time on her “creative outlet”, hand-making intricate cheerleading bows, the more bling the better!
Anne Grigsby
Senior Art Director
A creative visionary with over 15 years of experience, Anne’s creative passion coupled with her strong business sense delivers unique and targeted marketing solutions. Anne has a BFA specializing in Graphic Design from the University of Florida and has worked in major markets such as Toronto, Dallas and South Florida. She is a respected strategic thinker, team leader and creative manager. Her work has been awarded and recognized by the Florida Direct Marketing Association’s Max Sackheim Creative Awards, The American Advertising Federation’s ADDY Awards, and the National Mature Media Awards.
In her spare time, Anne is an active member of the Junior League of Boca Raton and the American Advertising Federation where she is a past National Board of Director and executive member of the AAF-4th District encompassing the 25 AAF chapters throughout Florida and the Caribbean.
Monica Moreno
Account Manager
Coming from a long line of marketing professionals, Monica can truly say marketing is in her blood. She is committed to working with her clients to innovate marketing strategies and working efficiently to obtain the best outcome and performance.
With over 6 years of experience in the marketing and advertising industry, Monica is passionate about the way strategic marketing can contribute to business growth. She leads the way with her focus on results, customer insights and analytics. Her formula for success is to “Live in the solution”, which is palpable in everything she does. Positive and creative thinking are two of her powerful tools.
Monica’s favorite hobbies include cooking, a new skill she has grown to love, exercising and spending time with her family. She has completed a half-marathon and has goals to crush another marathon in the future.
Kerry Harrigan
Account Manager
Kerry is a savvy relationship builder and communicator with a passion for all things Marketing. She is a New York native with over 10 years experience managing marketing programs, developing company start-ups, and managing multi-channel campaigns.
She has been intrigued by advertising and marketing from a young age, often wondering who the masterminds behind those memorable concepts were. Since then, the prospect of creating something new, brings her excitement.
Kerry is a strong believer of whatever the mind can conceive one can achieve. The works of great forerunners continue to inspire her today to think creatively outside the box, with innovative ideas and ultimately client satisfaction!
In her spare time, Kerry enjoys traveling, dining out, and catching a good comedy show!
Brandon James
Social Media Manager
Brandon brings a wealth of knowledge from a variety of sectors within the marketing field. Brandon began his career working for the Florida House of Representatives as a community outreach coordinator for former Florida State Rep. Gwyn Clarke-Reed. This position developed his passion for managing social media by utilizing his skills to inform the public of legislative updates. Brandon then began working for a digital agency managing social media ads and creating content for clients in the auto, beauty and b2b industries.
He has B.A. Public Relations from The University of West Florida and a M.A. in Strategic Communications from Troy University. With over six years of experience, Brandon is an efficient strategist using analytics and marketing tools to achieve the goals of clients.
In his spare time, Brandon enjoys spending time with his family and friends. He is also an avid Marvel fan.
Jessica Hall
Account Coordinator
Jessica’s love of art, insightful communication skills, and abundant creativity make her a natural marketing professional. She graduated from FSU with a major in Marketing and a minor in Psychology and immediately began her career as a lead marketing manager.
She’s also passionate about supporting mission-driven work and discovered her drive for marketing while founding and presiding over a nonprofit animal rescue, “For the Love of Animals” (LOA).
Jessica developed exceptional skills in social media management, content development, and video/photography editing, all while working with clientele ranging from nationwide franchises to A-listers.
When she’s not creating for her clients, Jessica enjoys creating custom rugs for her friends and gardening
with her rescue puppy, Ella!
Meet Our Core Strategy Team
Chris Madsen
Laura Pierson
Anne Grigsby
Monica Moreno
Kerry Harrigan
Our Talent
No two projects are the same, which is why we’ve got specialists to bring every project to life.
Creative Direction
With over 50 years of experience in ideating, producing, and leading award-winning and evocative advertising campaigns for our clients, Mad 4 Marketing’s Creative Directors will amplify your message and elevate your brand.
Web DevElopment
Nothing impresses better than a wonderful website. That involves clean design, clear messaging, user-friendly navigation, and a strong call to action. Of course, it needs to be easily updated, bring in leads, manage data, and drive conversions, as well. All of this is worry-free with our talented Developers behind the scenes.
Graphic Design
Our Graphic Design team ranges from web design specialists to animation aficionados, with logo designers, print specialists, packaging enthusiasts, and everything in between. They work closely with our Videography and UX teams to deliver original, high-quality creative that best reflects your brand.
Copywriting
From taglines to website content, brochure copy to video scripts, our ace Copywriters (and Copyeditors) are on hand to craft language that matches your brand’s “voice” (or help you perfect one) while promoting your products, services, or mission. In a sea of text, our copy speaks out.
Public Relations
Get the word out about your business, and lead the conversation, with an experienced PR team shaping the narrative and ensuring it reaches the right audiences, right away. Our professionals are connected to a wide range of press agents and distribution channels across South Florida and beyond. Let us put that network to use on your behalf.
Digital Insight
Focusing on SEO and SEM, our Digital Insight specialists not only bring qualified leads to your website, they continually analyze your data to maximize return on ad spend and build Conversion Rate Optimization (CRO). Services are customized to your channels and demographics, with dashboards, reporting, and recommendations formatted to your preferences and timeline.
User Experience
At Mad 4 Marketing, the client and customer always come first. We bring this ethos to every project with a skilled UX designer who creates, tests, and QAs experiences for both traditional and digital marketing. They’re not only intuitive and efficient, but can also be fun, educational, or even entertaining—depending on your audience and your project’s objectives.
Media Planning
Even the most beautiful, brilliant campaign can turn into a dud if you don’t know how to use it. Our media planning experts will strategically coordinate the right placements, cadence, and spending to engage your audiences effectively and put your incredible ideas to best use. And talk about tough negotiators! They will get you the most for your media dollars.
Our Approach
Think Like Your Customer
What is it that makes your customers tick? Why do they shop your store, eat in your restaurant, bank at your financial institution, hire your property management company, or attend your college? The more you know about your customer… the more you can get into their heads AND their hearts… the more you can build brand loyalty with your existing customers…and grow your business with new customers.
Think Strategically
Before we write a slogan, before we build a website, before we launch a campaign, we think about a unique selling proposition that will differentiate your business in the marketplace and help build category ownership for you. This, along with everything we’ve learned about your customer, is the basis for the marketing strategy that we will develop to take your business to the next level.
Think Creatively
Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.
Think Results
There’s an old phrase in the advertising business that has been around as long as we have. That phrase is: “It’s not creative unless it sells!” In short, your marketing efforts MUST PRODUCE RESULTS! Our mantra of Track. Measure. Manage. says we agree. We set goals and track performance of everything we do. Otherwise how would you know if we did a good job?
Brand Experience
Mad 4 Marketing specializes in Branding and Messaging, which becomes a strong foundation for all marketing initiatives moving forward. Many companies jump over this step and get right to marketing their products and services. Big mistake! It is critical that you establish consistent branding across all marketing channels to eliminate confusion on the part of your target audience. Let us show you how to build your brand to withstand! Learn more about our services…