Our Story
Suffice it to say, we’ve come a long way since we debuted as InterMedia in 1992. Always known for our creative spots in media like television, radio, and print, we’ve come to excel at services that we couldn’t have even imagined back then: like digital analytics, mobile apps, and social media ads.
Balancing “traditional” and “nontraditional” elements—with a clear perspective of how our industry has grown from then to now—gives us daily inspiration to create unique, results-driven, custom campaigns for each and every client.
We’re eager to help your business achieve its greatest potential. Just like any other 30-year-old, we’re full of energy, enthused by new challenges, and excited for what the future holds.
Or simply get down to business and Contact Us.
Our Talent
No two projects are the same, which is why we’ve got specialists to bring every project to life.
CREATIVE DIRECTION
With over 50 years of experience in ideating, producing, and leading award-winning and evocative advertising campaigns for our clients, Mad 4 Marketing’s Creative Directors will amplify your message and elevate your brand.
WEB DEVELOPMENT
Nothing impresses better than a wonderful website. That involves clean design, clear messaging, user-friendly navigation, and a strong call to action. Of course, it needs to be easily updated, bring in leads, manage data, and drive conversions, as well. All of this is worry-free with our talented Developers behind the scenes.
GRAPHIC DESIGN
Our Graphic Design team ranges from web design specialists to animation aficionados, with logo designers, print specialists, packaging enthusiasts, and everything in between. They work closely with our Videography and UX teams to deliver original, high-quality creative that best reflects your brand.
COPYWRITING
From taglines to website content, brochure copy to video scripts, our ace Copywriters (and Copyeditors) are on hand to craft language that matches your brand’s “voice” (or help you perfect one) while promoting your products, services, or mission. In a sea of text, our copy speaks out.
PUBLIC RELATIONS
Get the word out about your business, and lead the conversation, with an experienced PR team shaping the narrative and ensuring it reaches the right audiences, right away. Our professionals are connected to a wide range of press agents and distribution channels across South Florida and beyond. Let us put that network to use on your behalf.
DIGITAL INSIGHT
Focusing on SEO and SEM, our Digital Insight specialists not only bring qualified leads to your website, they continually analyze your data to maximize return on ad spend and build Conversion Rate Optimization (CRO). Services are customized to your channels and demographics, with dashboards, reporting, and recommendations formatted to your preferences and timeline.
USER EXPERIENCE
At Mad 4 Marketing, the client and customer always come first. We bring this ethos to every project with a skilled UX designer who creates, tests, and QAs experiences for both traditional and digital marketing. They’re not only intuitive and efficient, but can also be fun, educational, or even entertaining—depending on your audience and your project’s objectives.
MEDIA PLANNING
Even the most beautiful, brilliant campaign can turn into a dud if you don’t know how to use it. Our media planning experts will strategically coordinate the right placements, cadence, and spending to engage your audiences effectively and put your incredible ideas to best use. And talk about tough negotiators! They will get you the most for your media dollars.
Our Approach
Think Like Your Customer
What is it that makes your customers tick? Why do they shop your store, eat in your restaurant, bank at your financial institution, hire your property management company, or attend your college? The more you know about your customer… the more you can get into their heads AND their hearts… the more you can build brand loyalty with your existing customers…and grow your business with new customers.
Think Strategically
Before we write a slogan, before we build a website, before we launch a campaign, we think about a unique selling proposition that will differentiate your business in the marketplace and help build category ownership for you. This, along with everything we’ve learned about your customer, is the basis for the marketing strategy that we will develop to take your business to the next level.
Think Creatively
Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.
Think Results
Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.
Brand Experience
Mad 4 Marketing specializes in Branding and Messaging, which becomes a strong foundation for all marketing initiatives moving forward. Many companies jump over this step and get right to marketing their products and services. Big mistake! It is critical that you establish consistent branding across all marketing channels to eliminate confusion on the part of your target audience. Let us show you how to build your brand to withstand! Learn more about our services…
