Our Story

Suffice it to say, we’ve come a long way since we debuted as InterMedia in 1992. Always known for our creative spots in media like television, radio, and print, we’ve come to excel at services that we couldn’t have even imagined back then: like digital analytics, mobile apps, and social media ads.

Balancing “traditional” and “nontraditional” elements—with a clear perspective of how our industry has grown from then to now—gives us daily inspiration to create unique, results-driven, custom campaigns for each and every client.

We’re eager to help your business achieve its greatest potential. Just like any other 30-year-old, we’re full of energy, enthused by new challenges, and excited for what the future holds.

Meet the Team

Review Our Award-Winning Work

Or simply get down to business and Contact Us.

Our Talent

No two projects are the same, which is why we’ve got specialists to bring every project to life.


With over 50 years of experience in ideating, producing, and leading award-winning and evocative advertising campaigns for our clients, Mad 4 Marketing’s Creative Directors will amplify your message and elevate your brand.


Nothing impresses better than a wonderful website. That involves clean design, clear messaging, user-friendly navigation, and a strong call to action. Of course, it needs to be easily updated, bring in leads, manage data, and drive conversions, as well. All of this is worry-free with our talented Developers behind the scenes.


Our Graphic Design team ranges from web design specialists to animation aficionados, with logo designers, print specialists, packaging enthusiasts, and everything in between. They work closely with our Videography and UX teams to deliver original, high-quality creative that best reflects your brand.


From taglines to website content, brochure copy to video scripts, our ace Copywriters (and Copyeditors) are on hand to craft language that matches your brand’s “voice” (or help you perfect one) while promoting your products, services, or mission. In a sea of text, our copy speaks out.


Get the word out about your business, and lead the conversation, with an experienced PR team shaping the narrative and ensuring it reaches the right audiences, right away. Our professionals are connected to a wide range of press agents and distribution channels across South Florida and beyond. Let us put that network to use on your behalf.


Focusing on SEO and SEM, our Digital Insight specialists not only bring qualified leads to your website, they continually analyze your data to maximize return on ad spend and build Conversion Rate Optimization (CRO). Services are customized to your channels and demographics, with dashboards, reporting, and recommendations formatted to your preferences and timeline.


At Mad 4 Marketing, the client and customer always come first. We bring this ethos to every project with a skilled UX designer who creates, tests, and QAs experiences for both traditional and digital marketing. They’re not only intuitive and efficient, but can also be fun, educational, or even entertaining—depending on your audience and your project’s objectives.


Even the most beautiful, brilliant campaign can turn into a dud if you don’t know how to use it. Our media planning experts will strategically coordinate the right placements, cadence, and spending to engage your audiences effectively and put your incredible ideas to best use. And talk about tough negotiators! They will get you the most  for your media dollars.

Our Approach

Think Like Your Customer

What is it that makes your customers tick? Why do they shop your store, eat in your restaurant, bank at your financial institution, hire your property management company, or attend your college? The more you know about your customer… the more you can get into their heads AND their hearts… the more you can build brand loyalty with your existing customers…and grow your business with new customers.

Think Strategically

Before we write a slogan, before we build a website, before we launch a campaign, we think about a unique selling proposition that will differentiate your business in the marketplace and help build category ownership for you. This, along with everything we’ve learned about your customer, is the basis for the marketing strategy that we will develop to take your business to the next level.

Think Creatively

Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.

Think Results

Once we understand how your customer thinks, and we have developed a marketing strategy to differentiate your business, we let our creative team go to work in developing your key messages and brand personality. A brand personality that is integrated among every touch point, from the web, to print, to outdoor, to point of sale. Everywhere the customer sees your message should have a consistent voice. It’s something we call 360-degree marketing.

Brand Experience

Mad 4 Marketing specializes in Branding and Messaging, which becomes a strong foundation for all marketing initiatives moving forward. Many companies jump over this step and get right to marketing their products and services. Big mistake! It is critical that you establish consistent branding across all marketing channels to eliminate confusion on the part of your target audience. Let us show you how to build your brand to withstand! Learn more about our services…

Chris Madsen

President / CEO

Chris isn’t ashamed to admit that she wants it all: Great family. Great friends. Great clients. Great team. Her pursuit of all things “Great” is relentless. She leads the Mad 4 Marketing team by this example. In fact, being a strong leader is part of her business philosophy: “Listen, Learn, Lead.”

Her commitment to the South Florida business community is shown by her involvement in Leadership Broward (Class I); Leadership Florida; the Tower Forum; and the Executives’ Association. She has served as Chair of the Greater Fort Lauderdale Chamber of Commerce and the Coral Springs Chamber and currently serves on the Board of the Pompano Beach Chamber.

Awards and Recognition:

  • Jim Moran Entrepreneurial Excellence Award,
  • South Florida Business Journal Ultimate CEO Award
  • Junior Achievement Business Hall of Fame Award
    Symphony of the Americas Style & Substance Award
  • South Florida Good to Great Award
  • March of Dimes Woman of Distinction Award
  • South Florida Business Journal’s Top 25 Most Influential Business Women

Laura Pierson

Vice President

Although Laura got her start at the paste-up table over 25 years ago, today you’re likely to find her behind multiple screens, mastering the latest marketing technology.

After some time focusing on graphic design and the printing industry, Laura developed a passion for analytics. She is driven by the thrill of managing and optimizing campaigns in real-time, based on their performance. Her mantra is “Track, Measure, Manage.” Her goal is to stay proactive and strategic with all of the agency’s clients, ensuring they stay ahead of the curve in a creative way.

As V.P. Laura manages most of the daily operations here at Mad for Marketing.

When not running the numbers at work, Laura spends much of her time on her “creative outlet”, hand-making intricate cheerleading bows, the more bling the better!

Anne Grigsby

Senior Art Director

A creative visionary with over 15 years of experience, Anne’s creative passion coupled with her strong business sense delivers unique and targeted marketing solutions. Anne has a BFA specializing in Graphic Design from the University of Florida and has worked in major markets such as Toronto, Dallas and South Florida. She is a respected strategic thinker, team leader and creative manager. Her work has been awarded and recognized by the Florida Direct Marketing Association’s Max Sackheim Creative Awards, The American Advertising Federation’s ADDY Awards, and the National Mature Media Awards.

In her spare time, Anne is an active member of the Junior League of Boca Raton and the American Advertising Federation where she is a past National Board of Director and executive member of the AAF-4th District encompassing the 25 AAF chapters throughout Florida and the Caribbean.

Monica Moreno

Account Manager

Coming from a long line of marketing professionals, Monica can truly say marketing is in her blood. She is committed to working with her clients to innovate marketing strategies and working efficiently to obtain the best outcome and performance.

With over 6 years of experience in the marketing and advertising industry, Monica is passionate about the way strategic marketing can contribute to business growth. She leads the way with her focus on results, customer insights and analytics. Her formula for success is to “Live in the solution”, which is palpable in everything she does. Positive and creative thinking are two of her powerful tools.

Monica’s favorite hobbies include cooking, a new skill she has grown to love, exercising and spending time with her family.  She has completed a half-marathon and has goals to crush another marathon in the future.

Kerry Harrigan

Account Manager

Kerry is a savvy relationship builder and communicator with a passion for all things Marketing. She is a New York native with over 10 years experience managing marketing programs, developing company start-ups, and managing multi-channel campaigns.

She has been intrigued by advertising and marketing from a young age, often wondering who the masterminds behind those memorable concepts were. Since then, the prospect of creating something new, brings her excitement.

Kerry is a strong believer of whatever the mind can conceive one can achieve. The works of great forerunners continue to inspire her today to think creatively outside the box, with innovative ideas and ultimately client satisfaction!

In her spare time, Kerry enjoys traveling, dining out, and catching a good comedy show!