Newsletters Are Rising in Popularity. Do You Need One? (PART 2)
Not every business needs to chase every marketing trend. The real question isn’t whether newsletters are popular—as we discussed in Part 1 of this series—it’s whether a newsletter makes sense for your goals, audience, and resources. The short answer: If your business relies on relationships, repeat engagement, or ongoing trust, a newsletter is worth serious […]
Newsletters Are Rising in Popularity. Do You Need One? (PART 1)
A decade ago, newsletters were considered old-school marketing. Resources, instead, were typically pushed toward social media marketing and other fresh alternatives. But all of that has changed in recent years as newsletters have made a swift and striking comeback. With audiences burning out on short-form video ads and copious posts across channels, a fantastic newsletter […]
What Is ‘Intention Confirmation’ and Why Is It Important for Modern Marketers?
Sometimes you think you know what your customers want—until you’re blindsided by a quiet inbox, a drop in sales, or a lack of follow-through. This can happen unexpectedly, when all the signs are present for a continued positive relationship. And the last thing any marketer wants is a bunch of question marks where a slew […]
In-Person Appearances: Why They’re Important, From a Marketing Standpoint
There are several times that call for in-person appearances from your team: conferences, client lunches, networking events. At other times, depending on your business, much of the relationship might take place digitally or remotely. A client might even have a relationship exclusively with one or two members of your team—and never get a full picture […]
Understanding User Behavior on Your Website
The first hurdle in website marketing is getting people to visit your website. Once you start to see traffic grow—great! But do you know why those visitors are on your website? Are they the right type of leads you’re looking for? And if so, are they finding what they came looking for, once they’ve arrived? […]
Content Customization vs. Personalization: Know the Difference Before You Commit
As audiences grow increasingly attuned to marketing strategies and communications cadences, it’s evermore important to offer content that speaks directly to their interests and needs. Making people feel heard and recognized, without wasting their time on irrelevant content, is vital in the age of digital marketing. But when you’re talking about a strategy that emphasizes […]
SEO vs. GEO: What’s the Difference and What’s More Important? (Part 2)
In our last blog post, we wrote about the differences between SEO and GEO. Essentially, search engine optimization helps your content get ranked in a traditional search, while generative engine optimization helps artificial intelligence tools surface your content. Note: If you haven’t already started there, we recommend going back and reading Part 1! SEO and […]
SEO vs. GEO: What’s the Difference and What’s More Important? (Part 1)
Today, most professionals are familiar with search engine optimization (SEO)–the art of getting their content seen online, by the correct audiences, by highlighting the specific keywords. But when you look into how to boost your website’s visibility in 2025, you’re more likely to find articles about why SEO may be on its way out—to make […]
Answering a Marketing FAQ: Is Google Stealing Your Clicks?
You’ve likely noticed a significant shift in your web browsing experience in recent months. Instead of presenting a list of suggested links that match your search query, the top half of your results page is taken up with a blurb related to the topic. Using a dropdown, the content expands into several sections addressing various […]
Content Marketing in the Age of AI
Generative artificial intelligence models have reshaped the content marketing landscape. Marketing professionals who continue to tread well-worn paths from the past may find themselves out of step with consumer expectations—leading to lower engagement, weaker click-through, and a stalled pipeline. The good news? Adapting doesn’t require a full overhaul. But before you pivot your strategy, it’s […]