Customer for a Day
My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines. I couldn’t agree more. But honestly, isn’t this something that every CEO should be doing every year? […]
5 Key Tips for Sales Prospecting
Many businesses dread the idea of marketing their wares through sales prospecting, such as cold calls and blind mailings. And they should, because the first mistake is thinking of sales prospecting as its own solution, rather than a strategy which paves the way for future marketing endeavors. Sales prospecting is not a way to tell […]
Using Viral Marketing to Promote Your Website
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]
Modern Marketing: A Balancing Act
Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]
Romancing Your Customers
Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term engagement. There’s a lot of give and take. Communication is […]
How Social Media Can Harm Your Business and Brand
By now we’re all aware of the incredible impact that social media can make in terms of brand awareness, promotions, sales and networking. However, social media is a dual-edged blade. With ongoing open access across the globe, the same lines of communication that you’ve opened to strengthen your business may become potential avenues for brand […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]
Don’t Overlook Facebook
In 2010 it’s time to ask: why isn’t the face of your business on Facebook? True, Facebook has been around as a social networking site for students since 2004. But rather than become an outdated tool over the years, Facebook has been expanding its services to better enable professionals to use the popular website for […]
The Character of Your Brand
Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This can be a daunting task if you let it, but it can also be a satisfying process—and it might even be fun. The most important aspect to keep in mind […]
New Marketing Strategies for the New Year
Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses across the board. And in times of economic uncertainty, it’s […]