John Knox Village

Understanding User Behavior on Your Website

The first hurdle in website marketing is getting people to visit your website. Once you start to see traffic grow—great! But do you know why ...

Content Customization vs. Personalization: Know the Difference Before You Commit

As audiences grow increasingly attuned to marketing strategies and communications cadences, it’s evermore important to offer content that speaks directly to their interests and needs. ...

SEO vs. GEO: What’s the Difference and What’s More Important? (Part 2)

In our last blog post, we wrote about the differences between SEO and GEO. Essentially, search engine optimization helps your content get ranked in a ...

SEO vs. GEO: What’s the Difference and What’s More Important? (Part 1)

Today, most professionals are familiar with search engine optimization (SEO)–the art of getting their content seen online, by the correct audiences, by highlighting the specific ...

Answering a Marketing FAQ: Is Google Stealing Your Clicks?

You’ve likely noticed a significant shift in your web browsing experience in recent months. Instead of presenting a list of suggested links that match your ...

Content Marketing in the Age of AI

Generative artificial intelligence models have reshaped the content marketing landscape. Marketing professionals who continue to tread well-worn paths from the past may find themselves out ...

When Great Minds Think Alike: How to Navigate Groupthink in Marketing

You know when Hulu and Netflix both created documentaries about Fyre Festival and released them at the same time? When companies in the same sector ...

Is Generate AI a Threat to MY Business?

Even digitally-savvy professionals who have already started integrating artificial intelligence into their workflows might need to pause every now and then to think about how ...

It’s Never Too Late to Launch Your Dream Business – But Here’s What You Need to Succeed

The Financial Times recently wrote about what it dubbed the “silver economy” boom—referring to the high number of advanced-age adults who are becoming sole ownership ...

The Difference Between Engaging Customers and Nurturing a Community

Today’s consumers aren’t just buying products; they’re buying into experiences, values, and relationships. This suggests that marketers should de-emphasize growing the number of customers they’re ...

Marketing “Must Haves” — How to Make Budget-Conscious Choices

When the economy gets unpredictable, marketing is often one of the first budget lines many businesses cut. It feels like a “nice to have” rather ...

Out of Office, Not Out of Touch: Marketing If Your Audience Is Away

Summer is a season of vacations, long weekends, and spontaneous getaways. Your audience might be lounging poolside with a gaggle of kids or taking a ...

Seasonal Sales: How to Use Urgency Without Being Pushy

As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? ...

Your Summer Social Media Checklist: What to Post (and When)

Summer brings a shift in both consumer behavior and content consumption. People are vacationing, spending more time outdoors, and often browsing more casually on mobile. ...

Marketing Fads That Have Fizzled Out—and How to Avoid Them

Marketing moves fast. What was once hailed as “the next big thing” can quickly become yesterday’s news. And while it’s important to stay current with ...

Video-Editing Tips for Marketers: A Beginner’s Guide

Video is a must-have for compelling, complete marketing campaigns. Whether creating Instagram Reels, product demos, or testimonial videos, quality editing can make the difference between ...

What to Post When You Have Nothing to Post

It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s ...

How to Repurpose Content Without Repeating Yourself

Creating great content takes time—and if you’re a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. ...

The One Marketing Mistake That’s Costing You Thousands—And How to Fix It

Are you making a costly marketing mistake — without even realizing it? The biggest mistake that businesses of all sizes make is failing to define ...

4 Unconventional Marketing Strategies That Are Changing the Game

In marketing, perfect isn’t good enough. Let us explain… You might throw yourself into creating the perfect version of an idea. But there are still ...