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Day: April 24, 2018

Capturing the Glow

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From The Blog

2024 Year in Review: Marketing Highlights From Around the Globe

It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past ...

The Best Ways to (Tastefully) Brag About This Year’s Wins

Celebrating your wins at the end of the year should be fun and uncomplicated — but unfortunately, that’s not always the case! If you try ...

Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons

Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence, ...

Should You Spend More for Your Whole Team to Attend Events?

It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company ...

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes ...

Subtle Sells: How to Engage Customers Who Hate Marketing

Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 2)

In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout, ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)

In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of ...

How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon

In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing ...

How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans

Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ...

The Strategic Value of Joining Roundups and ‘Best Of’ Lists

Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may ...

Can Substack Be Used for Email Marketing?

Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their ...

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online ...

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re ...

4 Tips to Solicit Testimonies

Testimonials are golden nuggets of marketing. They build credibility, reinforce trust, and provide social proof. People love to see them…but they’re less excited to provide ...

3 Outdated E-Commerce Techniques to Retire

In the rapidly evolving world of e-commerce, staying ahead means continuously refining your strategies and saying goodbye to outdated practices. Below, discover three e-commerce techniques ...

How to Share Bad News

In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring ...

Spring Into Action With Your Marketing Plan: Here’s How!

As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing ...

How Can You Organically Build Brand Awareness?

You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a ...

When Is TikTok Marketing Worth It?

Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems ...

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