August 21, 2018

Beyond Pumpkin Spice: How Seasonal Trends Can Make Your Marketing More Relevant

There’s a reason marketers love seasonal trends. They give us a ready-made conversation. They give audiences something familiar to react to. And they make a ...

4 Ways to Achieve Scary Good Marketing This Halloween

Halloween is one of those rare holidays when people actively want brands to have a little fun. That doesn’t mean just slapping a seasonal graphic ...

Stop Celebrating Birthdays—and Start Celebrating Wins

Let’s start with a disclaimer before HR comes after us: We’re not anti-birthday. Cake is wonderful. Balloons are fun. We love celebrating each other at ...

Here’s What You Should Steal From Your Competitors

Let’s get something out of the way right up front: No, we’re not suggesting you copy another company’s logo, website, or clever tagline. We’re not ...

It’s Time to Turn Old Clothes Into New Outfits—But With Your Content

If you’ve ever stood in front of a closet full of clothes and thought, “I have nothing to wear,” you’re not alone. Of course, that’s ...

The Marketing Audit That Only Takes 1 Hour and Sets Up a Successful Q4

Marketing has a funny way of accumulating clutter: A landing page gets built for one campaign and never updated. A call to action made perfect ...

What Does It Mean to Develop Your Brand’s ‘Personality’?

Yes, your company name is important. Your logo needs to make sense. Your brand should be recognizable and stand for something meaningful. But what are ...

The New Small Business Advantage Is Speed

For a long time, larger companies had the advantage in marketing. They had bigger budgets, bigger teams, bigger ad campaigns, and more resources overall. Small ...

Why Marketing Agencies Keep Talking About ‘Owned Audiences’

We cringe when we hear the phrase “owned audience.” People don’t own others, and businesses certainly don’t own people. But we can dislike the clunky ...

Search Marketing Is Everywhere, Now

For years, digital marketing revolved around one central assumption: When people wanted information, they went to Google. Today, people go looking for information…well, everywhere! That ...

Growth Loops vs. Funnels: Am I Using the Right Framework?

In our last blog post, we introduced readers to the buzzy new marketing phrase: growth loops. Now, we want to dig a bit deeper into ...

What Are Growth Loops and Why Do I Keep Seeing This Term Everywhere?

If you’ve been reading anything about marketing lately, you’ve probably seen the term “growth loops” everywhere. It can sound like another buzzword, but the idea ...

How to Optimize Your Performance Metrics

Most businesses collect too much data and act on too little of it. You end up with a dozen flashy numbers tied to cool-sounding acronyms ...

How to Choose a CMS for Your Website

Let’s be real: You don’t want to shell out cash every time you need to make a minor edit on your website. Integrating a content ...

Is Your Website Ready for 2026 Search Behavior?

The metrics that define a website’s success are changing rapidly these days. What you want to be tweaking and tracking in 2026 is not the ...

THE FUNNEL: Why This Is a Key Phrase for Growing Your Business

If you’ve spent any time around marketing conversations, you’ve likely heard the phrase “the funnel.” It shows up in planning meetings, agency proposals, and performance ...

Newsletters Are Rising in Popularity. Do You Need One? (PART 2)

Not every business needs to chase every marketing trend. The real question isn’t whether newsletters are popular—as we discussed in Part 1 of this series—it’s ...

Newsletters Are Rising in Popularity. Do You Need One? (PART 1)

A decade ago, newsletters were considered old-school marketing. Resources, instead, were typically pushed toward social media marketing and other fresh alternatives. But all of that ...

What Is ‘Intention Confirmation’ and Why Is It Important for Modern Marketers?

Sometimes you think you know what your customers want—until you’re blindsided by a quiet inbox, a drop in sales, or a lack of follow-through. This ...

In-Person Appearances: Why They’re Important, From a Marketing Standpoint

There are several times that call for in-person appearances from your team: conferences, client lunches, networking events. At other times, depending on your business, much ...

Day: August 21, 2018

Keeping Up with Continuity