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Day: October 23, 2018

2 Bulletins from the World of Digital Marketing

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From The Blog

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As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? ...

Your Summer Social Media Checklist: What to Post (and When)

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Marketing Fads That Have Fizzled Out—and How to Avoid Them

Marketing moves fast. What was once hailed as “the next big thing” can quickly become yesterday’s news. And while it’s important to stay current with ...

Video-Editing Tips for Marketers: A Beginner’s Guide

Video is a must-have for compelling, complete marketing campaigns. Whether creating Instagram Reels, product demos, or testimonial videos, quality editing can make the difference between ...

What to Post When You Have Nothing to Post

It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s ...

How to Repurpose Content Without Repeating Yourself

Creating great content takes time—and if you’re a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. ...

The One Marketing Mistake That’s Costing You Thousands—And How to Fix It

Are you making a costly marketing mistake — without even realizing it? The biggest mistake that businesses of all sizes make is failing to define ...

4 Unconventional Marketing Strategies That Are Changing the Game

In marketing, perfect isn’t good enough. Let us explain… You might throw yourself into creating the perfect version of an idea. But there are still ...

Small Business Marketing on a Tight Budget: What Actually Works?

We’ve been in the biz for over 30 years here at Mad 4 Marketing, and one thing that we’ve heard since the start—and may never ...

The Psychology of Viral Marketing: Why Some Campaigns Explode and Others Flop

“I think, therefore I am.” The quintessential philosophical phrase can also be applied to marketing, believe it or not. But it’s more like… they think, ...

How Can Small Business Owners Budget for Marketing in Times of Economic Uncertainty?

2025 is going to be an interesting year for the nation’s economy. If you look at one report, it says everything’s going to be incredible; ...

3 New Year’s Resolutions for New Businesses

This blog is for all of the entrepreneurs and startups out there — but, quite frankly, it applies to lots of small businesses that consistently ...

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It’s easy to get so caught up in our own work that we lose sight of the bigger picture. As we reflect on the past ...

The Best Ways to (Tastefully) Brag About This Year’s Wins

Celebrating your wins at the end of the year should be fun and uncomplicated — but unfortunately, that’s not always the case! If you try ...

Do Checkmarks Still Matter? 6 Social Media Verification Pros and Cons

Social media verification, symbolized by the coveted blue checkmark, was once a badge of authenticity. It had a direct impact on a business’s digital presence, ...

Should You Spend More for Your Whole Team to Attend Events?

It’s a question that’s long been debated: Does size matter? You know what we’re talking about, of course! The amount of presence that your company ...

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes ...

Subtle Sells: How to Engage Customers Who Hate Marketing

Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At ...

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In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout, ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)

In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of ...

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