Your Guide to Multichannel (But Single-Story) Marketing
When it comes to multichannel marketing, the biggest mistake being made today is telling too many stories across different channels. Many marketers have mastered the art of packaging their message in different ways for different platforms, like email blast versus brochure versus social media—or even Facebook versus Instagram versus TikTok. The problem is that when […]
The Secret Ingredient for Marketing Success? Hiring Well
Though many marketers believe that attending one conference, unlocking one algorithm, or increasing their ad spend is going to be the difference between a mediocre campaign and the career-making campaign that wins awards and goes viral, the truth is much simpler. The one ingredient that’s too often overlooked when it comes to sweeping up accolades […]