Customizing Digital Marketing in a Privacy-Driven Climate
Personalization is a double-edged blade for marketers. On one side, you want to fully understand your users and deliver the most customized experience possible in order to address their needs. On the other, concerns about data security and privacy protection can make it difficult to thoughtfully collect the information that you need in order to […]
A.I. for Creative
We’ve recently talked about using A.I., like ChatGPT, for copywriting. But now we want to explore another way to use artificial intelligence in marketing—through visual art. Maybe you’re one of those people who loathes stock images and tries to avoid them. In that case, you might actually enjoy the idea of quickly creating never-before-seen art […]