Cat Person or Dog Person? The Usefulness of Marketing in Polarities

Are you a cat person or a dog person? Maybe the answer comes to you immediately, although it’s possible that you need to think about it for a second before responding. Either way, one thing’s for sure: The question seems perfectly acceptable.  We’re used to talking about things in polarities: THIS or THAT? In many […]

The Role of Music in Marketing

Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only imagine that our earliest human ancestors understood this important interplay between music and emotion, intuitively. But the way that music is applied to marketing is a little bit more mysterious. […]